Programmatic Buying And Real-Time Bidding: What Are They, And Can They Save...
Programmatic buying is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according...
View ArticleThis Epic 3-D Diagram Explains How Online Ad Fraud Actually Works
The team at web traffic analytics site spider.io released a cool diagram that sheds light on the mostly invisible (and illegal) world of hidden display ad exchanges.Ad fraud occurs when high-traffic,...
View ArticleRTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising —...
Real-time bidding is a kind of automated or programmatic buying of advertising placements. It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized,...
View ArticleRTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising —...
Real-time bidding is a type of automated or programmatic buying of advertising placements. It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized,...
View ArticleWhy Real-Time Bidding Is Going To Completely Change The Equation For Mobile...
Real-time bidding is to digital advertising what high-frequency trading is to Wall Street. Computerized, algorithm-driven trading allows for the quick buying of ad impressions according to pre-set...
View ArticleWhy Real-Time Bidding Is Going To Completely Change The Equation For Mobile...
Real-time bidding is to digital advertising what high-frequency trading is to Wall Street. Computerized, algorithm-driven trading allows for the quick buying of ad impressions according to pre-set...
View ArticleHow Real-Time Bidding Will Influence The 2016 Election — And Change Don...
This post is sponsored by The Trade Desk.Real-time bidding (RTB), a method of selling and buying online display advertising in real time, is one of the fastest growing areas of digital marketing....
View ArticleREPORT: This Technology Will Change Digital Advertising
This post is sponsored by The Trade Desk.Running an auction in less than one-tenth of a second is solving a lot of advertising problems, billions of dollars at a time. But in most major ad campaigns,...
View ArticleTHE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The...
Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share...
View ArticleTHE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, And Real-Time Bidding...
Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.These platforms are automating much of the ad buying and selling process and increasing the accuracy...
View ArticleTHE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, And Real-Time Bidding...
Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.These platforms are automating much of the ad buying and selling process and increasing the accuracy...
View ArticleTHE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The...
Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share...
View ArticleTHE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The...
Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share...
View ArticleProgrammatic Ad Spending Is Exploding, Driven By Major Investments In Video...
Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share...
View ArticleProgrammatic ad pricing is starting to rise as demand outstrips supply
Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share...
View ArticleRTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising —...
Real-time bidding is a kind of automated or programmatic buying of advertising placements. It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized,...
View ArticleRTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising —...
Real-time bidding is a type of automated or programmatic buying of advertising placements. It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized,...
View ArticleWhy Real-Time Bidding Is Going To Completely Change The Equation For Mobile...
Real-time bidding is to digital advertising what high-frequency trading is to Wall Street. Computerized, algorithm-driven trading allows for the quick buying of ad impressions according to pre-set...
View ArticleWhy Real-Time Bidding Is Going To Completely Change The Equation For Mobile...
Real-time bidding is to digital advertising what high-frequency trading is to Wall Street. Computerized, algorithm-driven trading allows for the quick buying of ad impressions according to pre-set...
View ArticleHow Real-Time Bidding Will Influence The 2016 Election — And Change Don...
This post is sponsored by The Trade Desk.Real-time bidding (RTB), a method of selling and buying online display advertising in real time, is one of the fastest growing areas of digital marketing....
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